Marketing Tips

If you would like to receive event management, social media and marketing tips right to your inbox, please subscribe to the Frome Diary Event Organisers’ Mailing list HERE.

Confirm your email on the link in your inbox or in your Spam folder.

Tip #1

Make sure you have an interesting image that will attract people to find out more about your event.

Tip #2

In the first line of your event description you need to say exactly what the event is – in a nutshell. This way people can see the most important information first, which will encourage them to read further.

Tip #3

Tag your event posting with the location of the event so people can click on ‘tags’ and find a specific venue to see all the events happening at that venue. This helps you promote the venue too, which is always good for your relationship with the venue. The tag option is not used as you would if you were trying to attract a global audience – in this case, it is used only as the VENUE.

Tip #4

Make sure you have permission to use the photograph you are using to promote your event – either from the photographer or the people in the photograph.  If you search the internet for an image, make sure it is in the public domain or is free to use.  It could lead to some nasty consequences.

Tip #5

Ensure you have email contact details for people to get in touch.  Make it easy for people to find out more – many people are too shy, or don’t have time to make a phone call, but are able to send a quick email enquiry.

Tip #6

The radio button ‘free’ is the default option for the cost of your event. Click on the ‘External Tickets URL’ to let people know your event has a charge. Include the price in the ‘Cost’ field and if you are selling your tickets online, add the link to the ‘Tickets URL’ field.

Tip #7

Once your event link appears on the Frome Diary Facebook Page  you can share it on your own Facebook page to raise the profile of your business and also the Frome Diary.  Good for business both ways.

Tip #8

If you set up a social media account for your event or your business, make sure you are actually available on that platform.  It is poor business practice when you do not respond to people who try to get in touch with you through your Facebook Page, your Twitter account etc.   Would you ignore a customer who is standing in front of you?  If you are unable to be available on your social media accounts, then rather delete them. Social media is where customer service has shifted and where you can deliver excellent customer service, so make sure you are on top of your notifications or your customers will find someone else who doesn’t ignore them.

Tip #9

If you have a blog on your site, and use this to tell people more about you, it should not be longer than 500 words.  We live in a bit-size culture.  People will not read a long blog post.  If your blog is between 400 and 500 words, it will be read, shared and enjoyed.  More is less.

Tip #10

You represent your business, your community group, your product or your service when you make yourself visible in the virtual world.  Ensure that you are professional in all aspects – your use of language, punctuation, grammar, your political or religious viewpoints, all have an impact on your customers and could negatively affect your event.