Home Bargains Store Approved in Frome, Set to Create Over 100 Jobs
New Retail Development to Enhance Local Economy Amid Traffic Concerns

Dan Wood
Dec 3, 2025
Frome will soon see the arrival of a new Home Bargains store, following approval by Somerset Council and bringing over 100 new jobs to the area.
The store is planned for the Keyford Meadows development, near Sainsbury's and McDonald's on Sandys Hill Lane, with access via Oakley Way.
Local residents and councillors, including Gary Wicks and Helen Kay, have raised concerns about traffic congestion and the need for safer access for heavy goods vehicles.
Despite these issues, the proposal was unanimously approved after debate, and construction is set to begin soon after Christmas.
The new store is expected to open in 2026, offering more affordable shopping options and supporting economic growth for Frome, especially as the closest existing branch is currently in Trowbridge.
Plans for further commercial additions, including a food outlet and possible care home, are also in the pipeline for this fast-developing area.
